News & Insights

Not long ago, excessive packaging was widely criticized; today, a packaging revolution is quietly taking place. From degradable materials to minimalist design, from reduced packaging to recycling, green packaging is becoming a new competitive arena for brands. The state has successively issued standards restricting excessive packaging, pushing the packaging industry to transform toward lightweight and recyclable formats, returning packaging to its essence of protecting goods. Technological innovation empowers packaging. Smart packaging can monitor food freshness in real time, and active packaging can extend shelf

August 6, 2026 — It has been a full month since July 1, when China's first mandatory national standard targeting excessive express packaging, the Requirements for Limiting Excessive Express Packaging, was officially implemented. Recent visits to multiple regions and industry data show that the phenomenon of "big boxes for small items" in express packaging has dropped markedly, but tape abuse and the "bloated" packaging of traditional goods still need further governance, and the industry's green transformation has entered deep water. I. Express packaging: standardization rate rises, while local

New national standard on excessive express packaging officially takes effect: Starting July 1, the mandatory national standard Requirements for Limiting Excessive Express Packaging took effect, setting hard red lines such as the number of packaging layers, box material compatibility and tape width (≤45 mm). Tape exceeding the standard is still observed in current enforcement. Beijing issues China's first local standard for green takeout packaging: On June 15, the Guidelines for the Use of Green Packaging by Food Delivery Merchants was issued, subdividing takeout packaging into simple and sealed

Europe's new packaging rules take effect in August, and glue-free paper packaging technology becomes key: laser heat sealing, ultrasonic sealing and cold-seal coating solutions compete in the market. By 2030, all packaging must reach 70% recyclability, and adhesive residue has become the biggest obstacle to recycling. The three technical routes each have advantages, but conversion costs and production speed remain challenges. As regulation tightens, companies are accelerating their transformation — how to balance environmental protection and profitability? Europe's new packaging rules will take effect in August, and glue-free paper packaging technology is being tested in Germany

Packaging laws and regulations mainly involve restrictions on excessive packaging, labeling and marking rules, metrology management and green transformation requirements. The specific provisions applicable to different products and scenarios vary. The core is to label compliantly, avoid excessive packaging and comply with mandatory standards. Which packaging is prone to pitfalls Food and cosmetics are key targets of supervision, and the new national standard sets clear limits on the packaging void ratio, number of packaging layers and packaging cost for 31 categories of food and 16 categories of cosmetics. Those that do not

Key industry trends Greening of materials: mono-material, high recycled content and bio-based materials are accelerating the replacement of traditional plastics, and "true degradability" has become the compliance baseline; reusable boxes, narrow-width tape and direct shipping in original cartons have become logistics standards. Digital-intelligent design: AI empowers packaging structure optimization and personalized customization, blockchain traceability codes are becoming widespread, and packaging is upgrading from a container to a brand data interaction touchpoint. Functional experience: emphasis on "sensory unboxing" and convenience (such as easy-to-open

Key policy and regulatory developments China's new national express delivery standard takes effect: from July 1, the "Requirements for Limiting Excessive Express Packaging" took mandatory effect, stipulating that packaging for ordinary goods must not exceed 2 layers and packaging for fragile goods must not exceed 4 layers, with strict control of tape usage and box fit. Beijing green guide for food delivery: the country's first local standard for green packaging of restaurant takeout has been issued, to take effect on September 1, establishing the principles of reduction, easy recycling and reuse. The EU

Shuanghui Development: granted a design patent for a "packaging bag (sugar-free ham sausage)"; the design points lie in the combination of pattern, shape and color, and it is used for hand-carried food packaging. Oupucon Vision: granted a design patent for a "packaging box (lutein product packaging)"; the emphasis is on the three-dimensional combination of shape, pattern and color, used for product packaging and transport. Yantang Dairy: granted a design patent for a "packaging box (236 ml gable-top fresh milk)"

POUCH³ cube-shaped stand-up pouches are flexible packaging built around spatial efficiency: a single-film process cuts film usage by 30% to 40% versus standard stand-up pouches, while three-dimensional forming reduces top headspace and raises pallet loading density.

In 2026, the global spout pouch market crossed a critical threshold, moving from an emerging format to a core segment of the packaging industry. The latest Spout Pouch Market Report 2026–2035 values the market at $27.34 billion in 2025, projected to reach $55.31 billion by 2035 at a 7.3% CAGR. Beverages hold over 40.5% share, the under-200-milliliter segment accounts for 42.4% of revenue, and plastic represents roughly 44.0%. Applications now span juice and yogurt to hand sanitizer and cooking oil.